Our professionals will support you in numerous areas including content collection, the use of our editor, the initial layout of your first publication, pre-publishing checks, distribution, and data analytics. In short, all the ingredients you need to make your publication a success.
Setting up your account
First things first. We’ll schedule a session with you to make sure your account gets set up properly.
- Adding users and determining their rights
- Importing corporate style assets (e.g. fonts, logos, and colors)
- Setting up your media library
Our customer success managers know what it takes to make a digital publication successful. During the online onboarding session, you'll answer a number of important strategic questions together. Things like:
- What's the purpose of your publication?
- Where does it fit into your communication mix?
- What is your lead generation strategy?
- What distribution channels will you use?
- When should you consider your publication a success?
In this 30 minute online session, we'll help you solidify your publication's strategic objectives and identify relevant KPIs. Afterwards, you'll get a clear document outlining all that was discussed and decided upon.
Designing your first publication
Our design professionals will develop your first publication (max 8 pages), in line with your house style. We'll ensure pages are included for every type of content you may need, including covers, index pages, long reads, video templates, etc.
You can use this publication as a blueprint for future editions.
Your publication is finished and you’re ready to launch! But before you do, let our team do a quick review and final check. We'll look at many things, including:
- Are all your links working as intended?
- Does your publication look right on various screen sizes?
- Is your custom domain set up properly?
- Is Google Analytics set up correctly?
After publishing, it’s time to execute your distribution plan. Using a wide range of channels (email, social media, your website, QR codes, email signatures, etc.), we’ll make sure you maximize your reach. We also help you implement UTM tracking parameters for each channel so that traffic can be analyzed and properly attributed.
At the same time, we also look at the potential for personalization. Personalizing your publication increases engagement and can result in a 22% longer average session time. We'll help you set it up, connect it to your CRM and show you how to create custom links with your email marketing software.
Analyzing the data
One month after publishing, we’ll provide a report that covers all the previously defined KPIs and details how your digital publication has performed thus far. In addition to the KPI's that were set in the onboarding session, we typically look at these common indicators:
- Number of (unique) visitors
- Statistics per page
- Time spent in the publication
- Pages where visitors exit your publication
- Referral channels (Acquisition)
- Most clicked links
You'll also receive tips for optimization and a brief tutorial on how to find all this information yourself in Google Analytics.
The basics are out of the way, and now we want to ensure you're set up for long-term success. Our designers will give you an online training. You'll get hands-on experience as we guide you through the editor and make sure you understand everything you need to know regarding your account.
During this training session, you'll learn all the in's and out's of the editor as well as the basics of responsive design. If you need help setting up your custom domain or connecting your publication to Google Analytics, we’ll go over those details as well.
Are you excited yet?
With the Kickstarter, you can be sure that you're getting the most out of your Foleon subscription. It's the perfect solution for those eager to maximize their results by drawing on the extensive expertise of our in-house teams.