07 / Buttons, Forms & CTA's
This category covers all interactive elements that drive action within a publication. From simple buttons to footers with navigation, full-width call-to-action blocks, and forms for lead capture, these layouts shape the user journey. Optimized interaction is essential, as successful navigation, conversion, and lead generation depend on it.
Basic Navigation Footer: Simple footer with “Previous” and “Next” buttons. Keeps readers moving step by step through linear content.
Social & Navigation Footer: Combines directional navigation with social sharing. Ideal for documents where reach and engagement are as important as progression.
Extended Navigation Footer: Adds extra options like “Contents” or “Back to top,” giving readers more flexible control over their journey.
Website-Style Footer: Footer with brand logo and navigation links. Works well for one-pagers or publication hubs, offering quick access to key sections and external resources.
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Simple CTA Block: Minimal call-to-action with a heading and button. Works well as a subtle nudge within content flows.
Image or Video Background CTA: Full-width background with bold heading and button overlay. Ideal for high-impact calls-to-action that demand attention.
Side-by-side CTA: CTA block combining a strong visual with headline, body copy, and button. Great for storytelling-driven calls-to-action.
Overlay CTA Block: Full-screen background image with text and button overlay. Works well for immersive calls-to-action that blend seamlessly into the content flow.
Split Form Block: Combines a visual with a message on one side and a lead capture form on the other. Ideal for sign-ups, subscriptions, or gated content downloads.
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Visual Form Block: Full width layout that combines a introduction with a lead capture form. Ideal for sign-ups, subscriptions, or gated content downloads.
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Content-Aligned Form Block: A clean form layout that blends seamlessly into content-heavy pages. Less visually dominant, making it suitable for formal contexts.
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